Sales and marketing execution is one of our core strengths and is underpinned by our expertise in our principal specialty therapeutic areas and our deep knowledge of the Greek biopharmaceutical market accumulated over the past 12 years. Efforts are focused at an early stage of the marketing process following a product's initial launch, with the goal of achieving deep market penetration to grow sales of the products and quickly establish and maintain a leading market position.
When formulating marketing strategy, healthcare standards, pricing, reimbursement systems, fiscal and legal policies are all taken into consideration. This approach enables us to efficiently market each of our products to appropriate audiences within the Greek biopharmaceutical market.
Our highly-trained, qualified sales and marketing personnel focuses on increasing awareness and understanding of each product's efficacy, as well as providing detailed medical data on the company's products to medical professionals, through frequent product presentations and tailored programs, in accordance with EMEA and local regulations.